Local businesses typically attract customers by creating a unique company name, opening a prime location on Main Street and spreading the word through newspaper, television and radio ads. But in rapidly growing numbers, consumers are shifting to the Web as their primary source for information. As a result, more entrepreneurs are discovering they must allocate part of their budgets to online marketing to compete and grow.

This white paper reviews emerging trends in online marketing that are impacting local businesses and examines the benefits entrepreneurs can achieve by making affordable, uncomplicated investments in search engine marketing.